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『簡介』
保證責任台灣省台中家禽運銷合作社，成立於民國七十年，初期以活禽共同運銷及雛
雞、飼料、
飼養器具之供給業務為主體，繼而加入活禽代宰及冷凍鮮雞分切品之販售業務
。直至民國八十四年購併明和肉類股份有限公司後，開始轉型為專業肉品調理加工廠，廠
房面積達1700坪，並已獲頒CAS優良肉品認證，產品穫得社會各界好評。
『理念』
台中家禽自創立以來，歷經二十多年的努力經營與市場考驗，一貫秉持誠信務實的態
度與專業創新之精神，生產製造高品質之產品。並以消費者需求為市場導向，用心致力於
新產品研發，提供「最新鮮」、「最美味」、「最健康」之產品為己任，以饕社會大眾。
『行銷通路』
正點冷凍食品銷售網遍佈全國，除了台北、台中、高雄設有直屬分公司外，在全省各
縣市均設有銷售商以滿足各種業別客戶群，提供高效率物流配送服務。在市場通路方面，
正點產品提供早餐店、烘焙坊、西點麵包、西餐廳、牛排館、咖啡廳、泡沫茶館、披薩店
、中西式速食店、團膳、學校營養午餐、CVS、連鎖超市、大賣場等通路之多元化食材以
符合市場需求。
『特色與優勢』
1、 專精於研發適合國人口味的系列產品：本廠研發人員不斷地從國外吸收新知，引進新
產品的生產技術，經過市場調查了解國人的喜好，再經新型態的調味香料研發出適合國人
的產品。
2、 為特定客戶量身訂製專屬產品：依照客戶不同市場定位與市場需求，研發生產屬於該
客戶專屬產品，以做到市場區隔，保障客戶利益，進而建立起雙方長期合作的夥伴關係。
3、 堅強機動的生產力：配合研發的管制點要求，可做靈活且機動性的調整，來達到多元
化
生產的目標。
4、
嚴格控管產品品質：本廠一本"做食品即關乎生命"的敬業態度來經營，嚴格把關產品
品
質，每年亦不斷加強軟、硬體設備投資定期舉辦員工教育訓練，提昇員工素質以期有更
穩定的優良品質，達成Q.C200的目標。
『願景』
為迎接WTO來臨，面對國際化日益競爭激烈市場，台中家禽將以更寬闊視野、更敏銳
的嗅覺，洞悉市場的脈動，深入瞭解客戶的需求。以〝研發多元化〞、〝生產優質化〞、〝服務效率化〞、〝價格合理化〞為永續經營目標，提供合作廠商及消費者「最新鮮」、「最美味」、「最健康」的食品。 |
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English
『Profile』
Taichung Poultry Marketing Cooperative of Taiwan Province was founded in 1981 with the common marketing of live poultry and supply of chick, fodder and bredding implements as the major business in its early operation, subsequently followed by the sale business of slaughter agency of live poultry and frozen fresh chicken. Not until 1995 when acquiring Ming Ho Meat Co., Ltd. did this marketing cooperative start its businss transformation as the professional prepared meat processing factory with the area of the factory at 1700 ping, and was honored the CAS (Chinese Agricultural Standards) award with its effort to introduce the quality products to the market at that same year.
『Philosophy』
With more than two decades of efforts and marketing ordeals, Taichung Poultry Marketing Cooperative has been adhering to its philosophy of “Sincerity and honesty” and “Professional and innovation spirit” to produce quality products ever since the founding. Taking consumer demands as the marketing-oriented service, this marketing cooperative works committed to engaging in R&D of new products by offering the freshest, tastefuliest and healthiest products to meet the nationals’ demands.
『Market』
The marketing net of Cheng Tien frozen foods is all over the nation, and there establishes sale agents in each city and county to meet demands of our customers of all trades in addition to instituting direct-subordiante branches in Taipei, Taichung and Kaohsiung, offering efficient delivery service. In marketing channel, Cheng Tien products offer breakfast shop, bakery, western desserts and breads, western food restaurant, steak house, coffee shop, tea house, pizza store, instant food store, institutional food, school lunch, CVS, chain supermarket and shopping mall a diversified food materials to meet marketing demands.
『Perspective』
To face Taiwan’s accession to WTO and more heated marketing competition under the trend of globalization, Taichung Poultry Marketing Cooperative woruld be committed to making a good command of marketing pulsation and having an in-depth understanding of customer demand with more broaded vision and sensitive view. We take“Diversified R&D”,“Quality production”,“Efficient service”, and“Reasonable price”, as a permanent operation goal, offering our cooperative manufacturers and consumers the freshest, tastefuliest and healthliest foods. |
